Nissan Heisman

​Nissan sponsored The Heisman Trophy Award. The ask was do something that would 'breakthrough' and 'get fans excited for the games'. The creative team created 'The Chase Is On.' 

 

We brought the college mascots to life in a literal way. We created a two part ad that aired over a two week period. We had learned that created content that made fans look forward to the next part was a winning strategy.

 

The creative was extremely challenging as it was so CGI heavy in a short trunaround. But, it was the right thing to do as it helped to grab everyone's attention.

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This brought a lot of online chatter and people were excited for the season and who would be announced that years Heisman winner.

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By the way, everyone always asks, the huge boulder-like object bouncing in the desert is an Ohio State Buckeye.

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Agency Partner: TBWA\Chiat\Day