Sports was a passion area for our consumer electronics audience. So when Samsung wanted to break into the football market, we did so effectively with a limited ad spend.

 

We created a group of digital-first comedic clips that were stitched together to tell the story of four friends watching their favorite games throughout the season. The ads would adapt based on what teams were playing that week and specific features of the TV that we wanted to tout.

 

Additionally, we created digital-only edits that would be seeded during games that would interact with fans.

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Agency Partner: adam&eveDDB