Samsung's Abandoned Mall Extravaganza

As part of the Samsung Holiday, we wanted to make sure we gave back to the community in a unique and meaningful way, enter Casey Neistat, an abandoned mall, and our Note8 phone.

Milwaukee’s Northridge Mall had been an abandoned building since 2003, but thanks to a team effort from Samsung and YouTube personality Casey Neistat, he turned the abandoned space into a winter wonderland for the kids of the Boys and Girls Clubs of Greater Milwaukee. We welcomed 100 children who could explore the set that included a gingerbread house, an ice skating rink, a sledding hill, and snowboarders performing tricks down an escalator. The goal was to have kids document the magical experience on their new Samsung Galaxy Note8 phones, with the help of Casey and 17 other Youtube Creators.

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Highlights:

• Casey’s video was incredibly successful, garnering over 10 million Youtube hits

• 30+million media impressions

• 100+million social impressions

• And, best of all, an incredible experience these kids will never forget

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Agency Partner: adam&eveDDB