Samsung's QLED, The Next Innovation in TV

To launch the flagship QLED TV, we created fresh and unexpected communications that were every bit as a breakthrough as the product itself.

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Our campaign featured unique, dynamic visuals that iconized the "Q" and showcased key benefits in a distinctive, emotional way.

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We focused on creating ads around the different Reasons-To-Belives and the different passion points of gaming, entertainment, and sports.

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This campaign gave us credibility and paved the way for the following years' global campaign that my team led in the United States (a first for Samsung of America).

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Agency Partner: adam&eveDDB