Samsung's QLED Global Relaunch

As a first for the US market, we were tasked with creating a globally led followup campaign for the QLED launch. Working with all global regions (Asia, EU, America's) I led this fully integrated campaign that had ATL (multiple TVCs showcasing the different RTBs and anthemic spot) and BTL (digital, print, OOH and social) elements that had to adapt to every region globally. We tapped into storytelling elements that translated to each region.

 

This was a cumbersome process that required new ways of working, check-ins, and allowed for everyone's inputs along the way. We learned a lot to be applied to future globally led creative endeavors.

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Agency Partner: adam&eveDDB