Samsung's When You Can Do Anything

With the rise of bigger smartphones and 2-in-1 laptops, the tablet market was increasingly squeezed in the middle. For the launch of the new Galaxy Tab S3, we needed to establish product superiority through clear use-cases.

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Our campaign broke the norm of traditional use case creative and positioned the Tab S3 as a personal computer for the aspiring entrepreneur, showcasing how its versatile capabilities empower side hustlers to do anything. This was on TV but also with digital accompaniments for specific media buys based on the side hustlers' passions, writers, artists, and designers.

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Agency Partner: adam&eveDDB