VW's The Bark Side

After the ​overwhelming success of 'The Force' Super Bowl ad that still is honored as one of the best ads of all time, the team got back to the drawing board again. Working with Deutsch/LA the team decided to continue the partnership with Lucas Films and create even further ways for both fans of Star Wars and VW to celebrate the big game together. The Super Bowl Spot launched with an entire teaser campaign that began with the 'Bark Side' being released out into the world with only a simple YouTube buy and PR outreach. The outcome was a teaser spot that some say may have created more goodwill than the actual Super Bowl spot that followed. 

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Press:

The Bark Side: an interview with Volkswagen's viral video

Volkswagen: The Bark Side - Super Bowl 2012 Teaser

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Agency Partner: Deutsch LA